Corporate BrandingConsumer Products
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.
Corporate branding refers to the practice of promoting the brand name of a corporate entity. Corporate branding affects multiple stakeholders (e.g., employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions. It also facilitates new product acceptance because potential buyers are already familiar with the name.
Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touchpoints. These touchpoints include: logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the corporate brand.
Solution we provide:
- Company Logo
- Company Website
- Customer Services
- Treatment & Training of Employees
The main benefit of branding is that customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company image in the mind of your potential customers.
Benefits you get:
- Boosts visibility
- Builds credibility
- Premium image, premium price
- Greater company equity
- Lower marketing expenses
- For consumers, less risk